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19 Things You Should Know About Video Marketing Engagement

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Social video generates 1200% more shares than text and images combined.
  • [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.
  • Video drives a 157% increase in organic traffic from SERPs.
  • Videos up to 2 minutes long get the most engagement.
  • 85% of Facebook videos are watched without sound.
  • Video on a landing page can increase conversions by 80% or more.
  • Native videos on Facebook have 10 times higher reach compared to YouTube links.
  • The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.
  • Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
  • 46% of users act after viewing an ad.
  • An initial email with a video receives an increase click-through rate by 96%.
  • 14% of marketers used live videos in their social media marketing in 2016.
  • 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017.
  • Video attracts two to three times as many monthly visitors.
  • Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
  • Combining video with full-page ads boosts engagement by 22 percent.